viral media : what, why, how, and can it work in edu

  • Viral Media Living Document

Navigation

  • Books
  • Recent posts
Home

Viral Media - Living document

Wed, 03/28/2007 - 15:39 — todd

Marc Tuters and Todd Richmond

This "living book" is an attempt to discuss viral media with an eye towards the ways that virality can be leveraged (or not) for the Open Education Resources movement. Comments encouraged.

  • Introduction: Viral Strategy
  • Chapter 1: The Empowered Consumer
  • Chapter 2: Conversational Media
  • Chapter 3: Collaboration vs Prohibition
  • Chapter 4: Conversational Media vs Packaged Goods Media
  • Chapter 5: Viral Marketing
  • Chapter 6: The Psychology of Viral Media
  • Chapter 7: Memetic Theory
  • Chapter 8: Collective Intelligence + Fandom
  • Chapter 9: Marketing Fandom
  • Chapter 10: Participatory Design
  • Chapter 11: Astroturfing
  • Chapter 12: Experience the ARG Humbug
  • Chapter 13: Controversial Media
  • Chapter 14: Creating a Viral Image
  • Chapter 15: Viral Product Types
Introduction: Viral Strategy ›
  • Printer-friendly version
  • Login or register to post comments
Funded by the Hewlett Foundation, work done in association with the USC Annenberg Center for Communication and USC Institute for Creative Technologies.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

Viral Media - Living document

  • Introduction: Viral Strategy
  • Chapter 1: The Empowered Consumer
  • Chapter 2: Conversational Media
  • Chapter 3: Collaboration vs Prohibition
  • Chapter 4: Conversational Media vs Packaged Goods Media
  • Chapter 5: Viral Marketing
  • Chapter 6: The Psychology of Viral Media
  • Chapter 7: Memetic Theory
  • Chapter 8: Collective Intelligence + Fandom
  • Chapter 9: Marketing Fandom
  • Chapter 10: Participatory Design
  • Chapter 11: Astroturfing
  • Chapter 12: Experience the ARG Humbug
  • Chapter 13: Controversial Media
  • Chapter 14: Creating a Viral Image
  • Chapter 15: Viral Product Types

OCW Sites

  • CORE
  • Fahamu OCW
  • Japan OCW
  • JHSPH OCW
  • MIT OCW
  • Notre Dame OCW
  • OU Netherlands OCW
  • OU UK OpenLearn
  • Paris Tech OCW
  • Tufts OCW
  • UC Irvine OCW
  • Universidad Nacional de Colombia OCW
  • USU OCW
  • Vietnam Fulbright OCW

OCW Translation Affiliates

  • Chulalongkorn OCW
  • CORE
  • OOPS OCW
  • Universia OCW

OER Blogs

  • Berkman Blog
  • Brian Lamb
  • D'Arcy Norman
  • David Wiley
  • edtechpost
  • Erik Duval
  • FLOSSE Posse
  • John Seely Brown
  • Larry Lessig
  • lessig blog
  • open culture
  • OpenFiction
  • OUseful Info
  • Stephen Downes
  • Stingy Scholar

OER Web Sites

  • Commonwealth of Learning
  • Connexions
  • Creative Commons
  • Curriki
  • Hewlett OER
  • Hippocampus
  • iCommons
  • Internet Archive
  • Ithaka
  • OCW Consortium
  • OER Commons
  • Sakai
  • WGBH Teachers Domain
  • WiderNet