A very interesting piece in the NYT about Fox news and how the landscape has changed for "journalism." In particular, one bit caught my eye:

"“Yes, we are an aggressive department in a passive industry, and believe me, the executives and talent appreciate it,” Mr. Lewis said, adding that with the 24-hour news cycle and the proliferation of blogs, a new kind of engagement and activism was required."

Well, some of us have been talking about blogs and soft power for almost a decade now. Nice to see that Fox got the memo. Or maybe it isn't nice. Well, the Buddhist in me says it is neither - it just is. And like every bit of media out there, everything has bias and take a nice big salt lick with you when you read/watch.

The analog soul for a digital world. This is home to nostatic, creative thinking and disruptive technologies. We love to solve problems and we love to create. Here you'll find information and examples of both.

We're interested in engaging a wide variety of projects related to digital media, education, training, and marketing. Among other things, we believe that stories are immersive and aesthetic is important. We can leverage the resources and expertise of a large University community, as well as commercial partners in the game, entertainment, and technology industries.

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In contemplating blogging by authors like Neil Gaiman, and Warren Ellis, Cory Doctorow, on BoingBoing suggests a model for understanding the changes wrought by media convergence that perhaps goes beyond the traditions of political economy and audience research. In Cory's theory, successive regimes of media bias different economic models . In the days of vaudeville, for example, he states that what mattered most was your charisma:

In today's digital landscape, marketers must have a strategic understanding of the effectiveness of a variety of different media and how to use them to achieve a brand’s objectives. Like their ill-fated cousins in the recording industry, marketing executives are however often slow to change, tending to ignore the revolutionary impacts of digital media. Marketing executives have been primarily focused on the 30-second television spot.

Media convergence alters relationships. It opens new knowledge spaces of collective production while threatening established industries. These effect have been most pronounced in the recording industry where the distribution of P2P file sharing, for example, has been truly massive. As academics, we are primarily interested in education here. This blog, however, documents emerging strategies in response to the "perfect storm" of media convergence primarily from within commercial and amateur cultural production, in this regard we are deeply indebted to Henry Jenkins recent work in our analysis.

Marc Tuters and Todd Richmond

This "living book" is an attempt to discuss viral media with an eye towards the ways that virality can be leveraged (or not) for the Open Education Resources movement. Comments encouraged.

Digital changes everything. Yet simply being first to act is not enough to realize success. You need a solid grasp of the implications and permutations to transform your work and keep pace with the ferocious rate of change. Old models are constantly in flux. Today's paradigm is tomorrow's cliché. The digital world is never static. Neither are we.

in order to understand it, you must be a practitioner

This is part of what differentiates nostatic from the rest. Research and practice. Praxis. We don't just think about digital media - we create, recreate, participate, remix, and contribute. This is how we develop and continually adapt our insight.

I'm Todd Richmond - the heart of nostatic. I earned a Ph.D. from Caltech, working at the forefront of protein engineering as a graduate student, postdoctoral fellow at UCSF, and faculty at the Claremont Colleges. I moved into the digital realm via chemistry but soon found that the shift reverberated far beyond traditional science. In the late 90's I was using online tools and capabilities in my courses and research and training other faculty in digital audio and video.

facts are easy to find, knowledge is hard to generate